This class will help you:

Speak with confidence in ownership-level conversations

Whether you're a Revenue Manager or Commercial Leader, you'll move beyond RevPAR and ADR—and into strategic discussions on NOI, cap rate, debt yield, IRR, renovations, refinancing, and feasibility.

See hotels from the owner’s—and investor’s—perspective

From financing structures and capital stacks to brand PIPs and market analysis, you’ll learn the strategic lens owners use when buying, selling, or financing a property.

Position yourself as a true strategic partner

Designed for GMs, Regional Commercial Leads, Revenue Managers, and Emerging Asset Managers, this course empowers you to move from operational roles into trusted advisor and leadership positions.

Prepare for—and potentially launch—a hospitality real estate career

Explore the strategic, analytical, and communication skills needed to become a hotel asset manager, acquisition analyst, or other roles that bridge ownership and operations. 

You’ll understand: 

How to monitor and maximise financial performance 

 How to manage CapEx, contract negotiations, and risk 

How to build a career path that combines operations savvy with real estate fluency.

Learn from real-world experts—not just textbook theory

Led by course authors Bernie Murphy and Debbie Feldman, who together bring decades of hotel investment, development, and asset management experience—and featuring practical insights from industry icons like Tom Corcoran, Robert Wiemer, and Ross Bierkan.

Also included in the course are these two resources – a 21 page glossary of hotel real estate specific terms and definitions as well as some takeaways nuggets to make it easier to think like a hotel owner.

As a salesperson, your job is to introduce your solution to the people and companies who need it most. But where do you find those buyers? And how can you get them interested in learning about your hotel? Answering those questions is at the root of prospecting.  The course includes the following modules:

Module One - Introducing the Modern Approach to Prospecting

Module Two - How to identify Your Target Market

Module Three - Some Helpful Technology for Market Targeting

Module Four - Creating Buyer Personas

Module Five - Some HelpfulTechnology for Buyer Personas

Module Six - Use the Right Bait

Module Seven - Reel Them in with Care

Module Eight - Drop Multiple Lines

Whether you are a revenue strategist presenting to your ownership group, or a sales director presenting to an important client, there’s nothing worse than blank faces or people checking their phones during your business presentation. You want to engage your audience and unite, persuade, or drive them to action—but how?

The topics we cover:

Module One - Define Your Presentation Objective

Module Two - How ChatGPT Can Help

Module Three - How to Structure Your Presentation

Module Four - Business Presentation Frameworks and AI

Module Five - Working with Visual Aids

Module Six - Visual Aid Design

Module Seven - Presenting Data

Module Eight - Your Story

Module Nine - Practicing Your Presentation

Module Ten - Improving Your Presentation

Module Eleven - Coping with Presentation Nerves

Module Twelve - Dealing with Questions

This is the assessment and certificate for the Encore 200 series courses.  You must answer 80% of the questions correctly to qualify.

Have you ever encountered a salesperson who was simply better than everyone else? They seem to be able to connect better with clients. They get more appointments, close more sales, and look like they are having a great time while they do it?!

It’s not magic that helps them connect. Your coworker likely understands human psychology.

Learning Objectives:

1. Learn what motivates people to make purchases
2. How to read body language
3. Understand how to sell to different personality types
4. Master your own mind to deal with stress and rejection

What We Cover:

Lesson One - Understanding Why People Buy

Lesson Two - How to Sell to Different Personaility Types

Lesson Three - Dealing with Rejection

Lesson Four - How to Succeed in Sales as an Introvert

Lesson Five - How to Read Body Language to Win More Sales

Lesson Six - Managing Stress as a Salesperson

Lesson Seven - Wrap Up

This certificate program includes all of the on-demand courses and job aids for the Audio, Lighting and Scenic, Video and Projection 100 series.

After taking all of the prerequisite courses, there is an assessment.  You must answer 80% of the assessment questions correctly to qualify for the Event Management 100 series certificate.

Job Aid

• Be able to hang and operate an ETC S4 PARNel
• Understand proper storage of the ETC S4 PARNel

Lighting and Scenic Package 100 Series

This learning package includes all of the Audio 100 series courses.

On Demand Courses

Conventional Lighting Features

Flipchart Best Practices

Gear Up Soft Sets Lesson 1 - Pipe and Drape

Gear Up Soft Sets Lesson 2 - Pipe and Drape Procedures

Lighting Fundamentals

Lighting Signal Distribution

Lighting Theory Fundamentals

Projection Screens

Job Aids

Basics of DMX job Aid

ETC S4 Leko Job Aid

ETC S4 Par Job Aid

ETC S4 ParNel Job Aid

Learning Objectives:

1. Know the definitions, characteristics, types, accessories, and power requirements of conventional lighting fixtures
2. Identify how to safely set up and break down conventional lighting fixtures
3. Undertand how to replace lamps, bench focus, clean lenses, and store fixtures properly

Course Length: 15 minutes

The hospitality industry can and must accelerate the journey to Net Positive and give back more than it takes.

The Sim Institute’s Net Positive Hospitality Simulation is a cutting-edge experiential learning tool for professionals and students across a wider range of functions and disciplines. It is designed to empower learners with the skills, confidence and enthusiasm to help their organizations to make major progress towards Net Positive
Hospitality.

The simulation has been developed by the World Sustainable Hospitality Alliance and Sim Institute.  

“Our vibrant industry has the ability and  responsibility to act with urgency to bring to life our collective vision for NetPositive Hospitality.” Anthony Capuano, CEO Marriott International 

For Students:

Enhance your understanding of managing a hotel with sustainability in mind.  Become a sustainability asset to your classroom and employer! 

 Learn strategic and sustainable approaches to incorporate many of today’s global challenges, including:

• Labour rights
• Inclusion
• Staff Engagement
• Community Engagement
• Climate Change
• Water Stewardship
• Waste Management
• Biodiversity

• Progress towards NetPositiveHospitality while managing Financial Performance
• Progress towards NetPositiveHospitality while managing Financial Performance Receive feedback and analysis of your performance, providing you with knowledge and enthusiasm to make NetPositiveHospitality a Reality! 

How it Works

Comprising four areas of focus, People, Planet, Place and Prosperity (the 4Ps), learners are tasked with managing a hotel for 7 years, with an aim to progress towards Net Positive, while managing the hotel’s financial performance.

Each game year, learners select initiatives to implement from a list covering different sustainability issues and relating to technical solutions, policy changes and behaviour-based programmes.

After each year of decisions, learners receive feedback on their actions and an analysis of their performance across the 4Ps, giving them the knowledge and enthusiasm to make Net Positive Hospitality a reality.

The hotel is awarded an overall standard, Starting, Advancing, Accelerating, or Leading, in line with the four stages of the Pathway to Net Positive Hospitality.  

How much time should students allocate?

• Preparation: 10–15 minutes
• Simulation play: 90 minutes
• Debrief: 20–30 minutes

To learn more, watch the video below: